Mixtape: Rich Chigga

Jauh sebelum Brian Imanuel dikenal dengan nama Rich Chigga, ia sudah lama berada dalam following list saya di Twitter karena meme dan video-video kocak yang ia buat dengan nama @HeelyRiddler. Belakangan, selain jokes seputar konspirasi 9/11, self-deprecating selfies, dan video tutorial, adik dari fashion blogger terkenal Sonia Eryka ini pun menunjukkan kemampuannya nge-rap dengan memakai nama alias Rich Chigga. Mendapat respons positif setelah merilis video “Living The Dream” yang memakai beat dari DJ Smokey, nama Rich Chigga menjadi topik panas sebulan terakhir ini berkat video terbarunya, “Dat $tick”.

Knowing his antic, awalnya saya mengira jika lagu dan video ini hanya akan menjadi semacam parodi lucu-lucuan belaka, terutama kalau kita hanya melihat cuplikan screenshot yang menampilkan Brian dengan kaus Polo warna pink, celana pendek khaki, dan tas pinggang mengacungkan pistol dan botol minuman keras sambil ditemani oleh squad-nya. But then, ketika instrumental beat super catchy garapan produser bernama Ananta Vinnie terdengar dan Brian memperlihatkan rapping skill-nya, damn, it’s spitting fire. Hasilnya, selama menonton self-directed video berdurasi dua menit ini, saya tak berhenti bertanya-tanya “Is this real? Or is this a joke?” I mean, saya sadar jika ia dengan satir memparodikan diri sendiri dengan nama Rich Chigga (Chinese n***a, duh!) dan stereotipe video musik gangster hip hop, but at the same time, it’s a legit trap record with killer beats yang akan membuatmu menganggukkan kepala tanpa henti. “It was semi-serious,” cetusnya, “I was actually gonna wear a normal clothing that other rappers would wear like Post Malone or A$AP Rocky, but I had a last minute concept change with the pink polo and the fanny pack because I didn’t wanna be seen as a scrawny Asian kid trying to be hard, kinda like Slim Jesus,” tandas homeschooler berumur 16 tahun ini.

Yang jelas, “Dat $tick” menjadi viral dengan cepat, menghasilkan interview  dan feature di Hypetrak, ditonton lebih dari sejuta kali, di-share oleh Snoop Dogg, dan bahkan dimainkan di Drake Night, Los Angeles. “That song was the product of me listening to A$AP Rocky for a week straight, I’ve known Vinnie for quite a while now and he wanted to collaborate with me on a song but we didn’t know what at the time, so I just started writing down lyrics and told him to make me a beat. I expected it to hit like 300k but nothing this crazy. It was really cool seeing about 800-1000 people listening to my song,” ungkap penggemar A$AP Rocky, $UICIDEBOY$, dan Lil Uzi Vert tersebut soal respons yang ia dapat. Wanna know more about him? Check out these tidbits plus mixtape dari lagu-lagu favoritnya belakangan ini. Oleh: Alexander Kusuma Praja. Foto oleh: Roy Leonard.

“I actually regret naming myself ‘Rich Chigga’, I was debating on whether or not I should change it when I posted the ‘Dat $tick’ video because I already had another music video with that name. If I could change my name I’d change it to something that has nothing to do with race because it’s corny.” 

“I don’t see the big deal in using the word ‘nigga’ as long as you don’t use it in a racist context. I personally don’t use it during conversations, I just prefer not to, I used it in my song because I just liked the way it sounded on it, I also wanted to kinda help neutralize the word by putting out something that sounds cool and gets people like ‘This is dope so I’ll let this slide.’ And by looking at the little amount of dislikes I think it’s working.”

“I wanna dive deep into music but still do comedy on the side because that’s where I came from, it’s what got me here and I wouldn’t just switch up my brand like that.”

“My current obsession is definitely the movie Ratatouille; it’s amazing how they taught the rat how to cook for the movie. Music/entertainment wise Tyler The Creator, he is a genius.”

“What’s next? Expect 3 singles next month and hopefully a mixtape.”

MIXTAPE:

“Best Friend”

Young Thug

“I love Young Thug, the way he switches up his flow and sings at the same time, it’s like seeing magic.”

 

“PARIS”

$UICIDEBOY$

“They’re my new favorite rappers, very unique sound and flow.”

“Broke Boi”

Playboi Carti

“I hated this song the first time, but it grows on you.”

“Look At Wrist”

Father

“Father is my favorite rapper from Awful and this song shows exactly why.”

“Fergalicious”

Fergie

“I just started getting really into this song, I always lose it when Will.I.Am says ‘hit it Fergie!’”

“Too Young”

Post Malone

“I’ve been listening to Post Malone lately, I like his unique sound, plus he’s the sweetest dude ever.”

“No Flocking”

Kodak Black

“I know every single word of this song the second day I started listening to it.”

“ULT”

Denzel Curry

“I prefer listening to this song with the music video because it’s so good; it’s like one whole artwork.”

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